設(shè)計(jì)干貨，2019-2020 設(shè)計(jì)趨勢(shì) · Avatar角色篇

 

在本文中，我們將分享對(duì)于最近又逐漸流行起來(lái)的角色服務(wù)的見(jiàn)解。隨著IT世界成為新維度的社交場(chǎng)合，在虛擬世界中扮演和代表我的avatar的存在與重要性正在與日俱增。與現(xiàn)實(shí)相似，用戶(hù)把時(shí)間和金錢(qián)花在裝飾avatar上來(lái)獲得自我滿(mǎn)足感，或者為了吸引其他人，圍繞虛擬空間移動(dòng)他們的角色和他人見(jiàn)面與交流。隨著智能手機(jī)的發(fā)展，用于特定游戲或門(mén)戶(hù)網(wǎng)站配置文件里的 avatar，最近開(kāi)始越來(lái)越接近我們的生活。

 

In this article, we will share our insights about avatar services which become popular again recently. As the IT world has become as a new dimensional social place, the presence and importance of avatar representing me in the virtual world is increasing day by day. Similar to reality, users invest time and money in decorating avatar to gain self-gratification or to appeal to others, move their avatar around the virtual space to meet and communicate with other users. The avatars which were partially used from a specific games or portal site profiles, has recently began to come closer to our lives according to the development of smartphones.

 

 

“Avatar”一詞起源于印度教，代表陸地形態(tài)的“神”的下降（印度教的“神”普遍被認(rèn)為沒(méi)有形體，能夠以任何形式來(lái)顯現(xiàn)自己）。在大眾媒體中，“Avatar”一詞最早出現(xiàn)在1992年Neal Stephenson所寫(xiě)的科學(xué)小說(shuō)《Snow Crash》中，意為在虛擬世界中虛構(gòu)另一個(gè)我，又叫“虛擬實(shí)境”。在IT領(lǐng)域，“Avatar”是對(duì)計(jì)算機(jī)用戶(hù)自身形式的描述。第一個(gè)線上游戲的Avatar是1985年由LucasArts發(fā)布的online RPG“Habitat”，這是第一個(gè)用戶(hù)可以控制自己的Aavatar并與其它用戶(hù)產(chǎn)生交互的案例。（維基百科，NamuWiki）

 

The word 'avatar' originates in Hinduism, where it stands for the 'descent' of a God in a earthly form. In mass media, the term 'avatar' was first used in 1992 in the science novel Snow Crash written by Neal Stephenson. It meant a one's fictional other self in the virtual world, named ‘Metaverse’. In IT field, avatar means the visualized form of computer users themselves. The first avatar in online game was LucasArts' online RPG Habitat in 1985. This was the first case which many users could control their avatar and interact with other users. (Wikipedia, NamuWiki)

 

 

現(xiàn)在，從源頭改變含義之后，在游戲或門(mén)戶(hù)網(wǎng)站中能代表自己的人物形狀被統(tǒng)稱(chēng)為Avatar。簡(jiǎn)而言之，Avatar是虛擬社會(huì)中代表用戶(hù)的虛擬身體，也就是角色。角色過(guò)去主要用于網(wǎng)聊或網(wǎng)絡(luò)游戲，現(xiàn)在它的使用范圍擴(kuò)展到網(wǎng)購(gòu)中心、虛擬教育，以及虛擬辦公（會(huì)議）。角色將現(xiàn)實(shí)世界與虛擬空間連接起來(lái)，并且兼?zhèn)淠涿院妥灾餍缘奶卣鳌＿^(guò)去，用戶(hù)著迷網(wǎng)絡(luò)空間的匿名性，現(xiàn)在他們也渴望表達(dá)自己，滿(mǎn)足了這兩面的角色正在吸引人們的關(guān)注。(Naver知識(shí)百科) 

 

Now, after changing the meaning from origin, the shape of the person that represents oneself in a game or a portal site is collectively referred to as avatar. Avatars have been mainly used for chatting and online games, but now its usage is expanded to cyber shopping mall, virtual education, virtual office(conference). An avatar connects the real world with a virtual space, and has characteristics that exist between anonymity and autonym. In the past, users were fascinated by the anonymity of cyberspace, but now they also have the desire to express themselves, and the avatars that satisfy both sides are attracting the attention. (NAVER Encyclopedia)

 

 

角色與GUI的出現(xiàn)，還有顯示技術(shù)和通信技術(shù)的發(fā)展同時(shí)發(fā)生。在IT行業(yè)早期，角色以粗糙像素的形式在小分辨率的屏幕上顯示。然而，隨著計(jì)算機(jī)性能和通信線路質(zhì)量的逐步完善，它可以用更高質(zhì)量的圖形材料來(lái)呈現(xiàn)。2007年，高性能移動(dòng)pc，智能手機(jī)的推出使得只在臺(tái)式上的角色如今能夠現(xiàn)于手機(jī)端。此外，隨著智能手機(jī)攝像頭和處理器，AR與VR技術(shù)的出現(xiàn)，已經(jīng)可以達(dá)到用真實(shí)圖像實(shí)時(shí)合成3D 角色的水平。

 

The avatar service coincides with the advance of technologies such as the appearance of GUI, the development of display technology and the development of communication technology. In the early days of IT industry, avatars were expressed in the form of rough pixels in a small resolution screen. However, since the performance of the computer and the quality of the communication line have been gradually improved, it is possible to express avatars using high quality graphic materials. In 2007, a high-performance mobile PC, smartphone, was introduced and we can meet high-quality avatars that were available only on the desktop in the hand nowadays. In addition, with the development of smartphone cameras and processors and the appearance of AR and VR technologies, it has reached a level where 3D avatars can be synthesized with real images in real time.

 

 

自2018年9月推出以來(lái)，ZEPETO在35個(gè)國(guó)家應(yīng)用商店的免費(fèi)應(yīng)用類(lèi)別中排名第一。自發(fā)布以來(lái)的短短三個(gè)月內(nèi)，MAU（用戶(hù)數(shù)量）增加了五倍，總下載量已超過(guò)1200萬(wàn)。（截至2018年12月20日）

 

Since it was launched in September 2018, ZEPETO was ranked # 1 in the free app category in app stores of 35 countries. In just three months after its release, MAU has increased five-fold and total downloads have exceeded 12 million. (As of December 20, 2018)

 

 

雖然與角色相關(guān)的業(yè)務(wù)在穩(wěn)定發(fā)展，但2018年對(duì)角色服務(wù)而言是引人矚目的一年。得益于智能手機(jī)與AR技術(shù)的發(fā)展，蘋(píng)果和三星公布了結(jié)合人臉識(shí)別與AR功能的3D emoji，代表韓國(guó)角色服務(wù)發(fā)展的ZEPETO在亞洲廣受歡迎，它們獨(dú)特的特征和風(fēng)格預(yù)示著角色行業(yè)競(jìng)爭(zhēng)的激烈。隨著各公司的發(fā)展能力在某種程度上趨于平穩(wěn)， 吸引人的風(fēng)格， 有趣的功能和用戶(hù)便利性等差異將會(huì)成就或損壞他們的長(zhǎng)期成功。

 

Although avatar related services have been steadily developed, 2018 was a particularly remarkable year for avatar services. Thanks to the development of smartphone devices and AR technology, Apple and SAMSUNG announced 3D emoji combined with face recognition and AR technology. And ZEPETO, an avatar service developed in Korea, attracted tremendous popularity in Asia. With their distinctive features and style, they herald a fierce competition in the avatar market. As the development capabilities of each company are leveled up to some extent, differentiated points such as attractive style, interesting functions, and user convenience will make or break their long-term success.

 

 

下表展示了目前主要角色服務(wù)的現(xiàn)狀。

 

The table below shows the status of major avatar services now in service.

 

 

以下是根據(jù)視覺(jué)特征排列角色的定位圖。

 

The following is a positioning map that arranges avatars according to their visual characteristics.

 

 

在這部分中，我們將探討當(dāng)前角色服務(wù)所反映的趨勢(shì)，以及他們?nèi)绾瓮ㄟ^(guò)其優(yōu)勢(shì)來(lái)吸引用戶(hù)。

 

In this section, we are going to explore what trends are reflected in the current service avatar services and how they are appealing to users through their strengths.

 

 

因?yàn)榻巧仨毐３忠曈X(jué)的完整性，同時(shí)由于服務(wù)的性質(zhì)，要如實(shí)地捕捉人臉，所以設(shè)計(jì)一個(gè)同時(shí)滿(mǎn)足這些條件而又能吸引用戶(hù)的角色是一項(xiàng)艱巨的任務(wù)。當(dāng)變形、造型和真實(shí)在角色風(fēng)格上以和諧比例混合時(shí)，這項(xiàng)服務(wù)能吸引許多用戶(hù)。最近大部分服務(wù)都向3D 角色看齊，它們?cè)诹Ⅲw感和現(xiàn)實(shí)感上都非常出色，能產(chǎn)生與眾不同的風(fēng)格。

 

Because avatars have to maintain the visual completeness while realistically capturing the face of the user due to the nature of the service, designing an attractive avatar that satisfies these conditions at the same time is a difficult task. When the distortion, the styling, and the reality are blended in harmonious proportions on the style of the avatar, that service can attract many users. Most recently, most of the services are watching on 3D avatars, which are excellent in three-dimensional and realistic feeling, capable of producing individual styles.

 

我們想簡(jiǎn)單比較三個(gè)典型角色的視覺(jué)差異。

 

We would like to briefly compare the visual differences that the some representative avatars have.

 

 

Zepeto追求完美平衡的外觀，根據(jù)亞洲人的面部特征，他們減少眼睫毛的體積，使其變薄，把眼睛的傾斜度調(diào)到一個(gè)柔和的程度，以此給人溫和感。另外，頭部和手部被夸張地放大，這樣面部表情和手部運(yùn)動(dòng)在不同角度都能很好地看到。

 

ZEPETO zepeto pursues an ideal and balanced appearance. They reduced the thinning and volume of the eyelashes according to the characteristics of the face of Asian people, and set the slope of the eyes to a gentle degree to give a warm impression. Also, the size of the head and the hands were greatly exaggerated so that the facial expressions and the hand movements can be seen well at various views.

 

 

Apple 注重簡(jiǎn)潔、清晰和豐富的情感。Memoji旨在通過(guò)動(dòng)態(tài)移動(dòng)所有部件來(lái)簡(jiǎn)化人臉的形狀，并最大限度地利用人臉識(shí)別技術(shù)。這種簡(jiǎn)單而圓潤(rùn)的臉給人一種卡通般可愛(ài)的印象。

 

Apple focuses on simplicity, clarity and rich emotions. Memoji is designed to simplify the shape of the face and maximize the use of the face recognition technology by moving all the parts dynamically. A simplified and rounded face gives a cartoon-like and cute impression.

 

 

SAMSUNG致力于創(chuàng)建一個(gè)與用戶(hù)看起來(lái)幾乎一樣的角色來(lái)推廣他們的高科技。所有元素，如臉、皮膚紋理和頭發(fā)都是為了增強(qiáng)它的真實(shí)性而設(shè)計(jì)。

 

SAMSUNG focuses on creating an avatar that looks almost the same with the user to promote their high-technology. All the elements such as a face, skins texture, a hair are designed to enhance its reality.

 

 

QQ的厘米秀在現(xiàn)有的2D角色上設(shè)計(jì)了3D角色。同時(shí)，使用3D角色的一種新服務(wù)也即將發(fā)布。為匹配厘米秀10-20幾歲目標(biāo)用戶(hù)的品味，3D版厘米秀的角色被設(shè)計(jì)成獨(dú)特和可愛(ài)的感覺(jué)。不像其他角色，它的漫畫(huà)風(fēng)格頗具吸引力。3D版角色將會(huì)在2019年7月開(kāi)始應(yīng)用。

 

One of the QQ services, CM Show(厘米秀) has designed 3D avatar style in existing 2D avatars. Also, a new service using 3D avatars will be released soon. CM Show's 3D avatars are designed to give a cute, unique and lovely feeling to match the taste of 10-20s who are the target users of the CM Show service. Unlike other avatars, it has a manga-style appeal. 3D version avatars will be applied on July, 2019.

 

 

角色的形狀和比例也各不相同，因此很難根據(jù)確切的標(biāo)準(zhǔn)去對(duì)它們身材比例進(jìn)行分類(lèi)。但一般來(lái)說(shuō)，在具有高分辨率顯示設(shè)備的媒介上，身材比例會(huì)更高。在高性能游戲機(jī)和高清動(dòng)畫(huà)（比如 Xbox）中使用的角色就具有相對(duì)高的身材比例。另一方面，在移動(dòng)設(shè)備和小型游戲機(jī)中的則會(huì)比較低。

 

The bodies of avatars also vary in shape and proportion. So, it is difficult to classify avatars' body proportions according to exact criteria. But in general, avatars used in media with high resolution display devices have more higher body proportions. Avatars used in high-performance game machines and HD animation (such as Xbox) have relatively high body proportions. On the other hand, avatars used in mobile devices and small game machines usually have low body proportions.

 

 

大多角色服務(wù)都提供各種平臺(tái)來(lái)讓用戶(hù)創(chuàng)建屬于自己的角色。用戶(hù)可以在調(diào)色板中通過(guò)選擇頭發(fā)和眉毛來(lái)創(chuàng)建多個(gè)面部組合，然后選擇最為合適的（通常和自己相似）的那一個(gè)。像這個(gè)現(xiàn)有的2D 角色,它就是通過(guò)選擇已經(jīng)在庫(kù)里準(zhǔn)備好的圖像然后將其組合而成。然而，如果是3D 角色，隨著3D技術(shù)的進(jìn)步，用戶(hù)可以直接調(diào)整臉部的詳細(xì)尺寸和位置，這使得每個(gè)用戶(hù)都能擁有與其他人區(qū)分開(kāi)來(lái)的屬于自己的角色，給予了用戶(hù)極大的沉浸感和更高的滿(mǎn)意度。

 

Most avatar services have provided various palette for users to create their own avatars. Users can create a number of face combinations by selecting hair and eyebrows from a palette, and then selecting the most appropriate (usually self-similar) result. Like this, the existing 2D avatar was made by selecting images prepared in the library and combining them. However, in case of 3D avatar, with the advance of 3D technology, the user can adjust the detailed size and position of the face parts directly. This made it possible for each user to have his or her own avatar differentiated from others. This provides users with greater immersion and higher satisfaction.

 

 

自定義是游戲行業(yè)近年來(lái)最重要的一部分，它從用戶(hù)在幾個(gè)預(yù)制面部中選擇其中之一發(fā)展而來(lái)。現(xiàn)在，用戶(hù)可以通過(guò)逐個(gè)調(diào)整每部分來(lái)“設(shè)計(jì)”全身，這種自定義允許用戶(hù)創(chuàng)建更加多樣性和個(gè)性化的面孔，許多用戶(hù)都熱衷于此。用戶(hù)投入大量時(shí)間在自定義以及實(shí)際游戲體驗(yàn)上，甚至還有一些社區(qū)供他們共享和交換自定義文件?，F(xiàn)在自定義在游戲中已經(jīng)成為一種新的游戲，用戶(hù)需要一個(gè)允許他們自由改變面部的系統(tǒng)，而不局限于開(kāi)發(fā)者提供的選項(xiàng)。由此，很多角色服務(wù)提供者都嘗試?yán)斫夂妥⑷胗脩?hù)喜歡的這些趨勢(shì)與需求。

 

Customization is one of the most important parts of the game industry in recent years. It has evolved from the way that the user has selected one of several pre-made faces, and now the user can 'design' the whole body by adjusting the each part one by one. This Customization allows users to create more diverse and personalized faces and many users were enthusiastic about this feature.. Users spend a considerable amount of time Customization as well as actual gameplay, even there're some communities for users share and trade their Customization files. Now, Customization has become another new game in the game. Users want a system that allows them to modify their own faces freely, not limited options that developers have provided. On this account, most avatar service providers are trying to understand and apply a trend and user's needs like these.

 

 

是否有可能通過(guò)只按一次快門(mén)來(lái)創(chuàng)建角色？一些服務(wù)通過(guò)人臉識(shí)別系統(tǒng)提供自動(dòng)化角色生成功能。SAMSUNG 的AR emoji, SNOW的ZEPETO，快手的kmoji用他們的技術(shù)識(shí)別用戶(hù)的圖片并自動(dòng)創(chuàng)建3D角色。當(dāng)然，創(chuàng)建之后，用戶(hù)可以做進(jìn)一步的修改。除了新穎的概念之外，這種服務(wù)還通過(guò)結(jié)合面部形狀和特征等多種方式來(lái)給用戶(hù)提供便利。“面部識(shí)別”的新技術(shù)特別有助于向大眾推出這些角色服務(wù)。

 

Is it possible to create an avatar by pressing shutter only once? Some services provide the automatic avatar generating function through facial recognition system. SAMSUNG AR emoji, SNOW's ZEPETO, and kwai's kmoji recognize the users' pictures with their own technology and automatically create 3D avatars. Of course, after the creation, the user can make further modifications. In addition to the fresh concept, this kind of service also provides convenience to users by combining many things such as face shape and features. The new technology 'Face Recognition' has contributed in particular to introducing these avatar services to the public.

 

 

 

與其他服務(wù)相比，ZEPETO更加致力于拍照部分，它提供了許多系統(tǒng)分類(lèi)的姿勢(shì)和情景模板，用戶(hù)可以導(dǎo)入朋友的角色來(lái)一起拍照，也可以導(dǎo)入更多的朋友來(lái)拍攝集體照片。它還提供將純色照片或真實(shí)照片背景相結(jié)合的能力。

 

ZEPETO put a lot of effort into the photo shoot part compared to other services. It provides many systematically classfied poses and situations templates. Users can import their friend's avatar to take a picture together, or they can import more friends to shoot a group photo. It also provides the ability to combine photos with solid color or realistic photo backgrounds.

 

 

3D 角色的光線、顏色、構(gòu)圖和姿勢(shì)都經(jīng)過(guò)很好的調(diào)整以便以它們可以自然地與各種真實(shí)照片的背景相融合。通過(guò)這些功能和詳細(xì)設(shè)置，用戶(hù)可以將ZEPETO的角色帶到真實(shí)世界并創(chuàng)建逼真的圖像。這種體驗(yàn)給用戶(hù)一種新鮮和有趣感。

 

The light, color, composition, and pose of the 3D avatar images are well adjusted so that they can blend naturally with various real photo backgrounds. With these features and detailed settings, users can bring ZEPETO's avatars to their real world and create a realistic image, and this experience gives users a fresh feeling and interest.

 

 

這些拍攝功能可以讓用戶(hù)輕松進(jìn)行各種二次創(chuàng)作，因?yàn)樗梢院苋菀?1）通過(guò)alpha蒙版來(lái)合成背景；2）通過(guò)使用已提供的多種面部表情和手勢(shì)來(lái)表達(dá)各種情緒；3）通過(guò)自定義功能生成各種角色。通過(guò)以復(fù)雜的方式使用這些功能， 用戶(hù)可以創(chuàng)建分享包含他們故事的照片和視頻（有多種渠道可以分享）。ZEPETO drama是一種在少女中流行的新類(lèi)型，通過(guò)ZEPETO應(yīng)用，用戶(hù)可以參與創(chuàng)建和共享的過(guò)程并樂(lè)在其中。

 

These functions make it easy for users to create various secondary creations. Because it is easy to 1) synthesize the background through the alpha matte, 2) express various emotions by using many facial expressions and gestures already provided, 3) generate various characters through customization function. By using these functions in a complex way, users can create and share photographs and videos of their own stories. (There are many channels that share only such creations.) ZEPETO drama is a new genre that has been popular among teenage girls. Through ZEPETO application, users participate in both creation and sharing processes and actively enjoy this culture.

 

 

基于這些功能，ZEPETO與多個(gè)品牌開(kāi)展了各種合作。通過(guò)合作，用戶(hù)可以在特別準(zhǔn)備好的背景、姿勢(shì)和商品中拍照，也可以通過(guò)社交媒體主動(dòng)分享這些照片。在運(yùn)營(yíng)初期與BTS的合作，幫助ZEPETO獲得超高人氣。（短短時(shí)間在社交媒體創(chuàng)下100000的分享記錄）

 

Based on these functions, ZEPETO has progressed many collaborations with various brands. Through collaboration, users can take pictures using specially prepared backgrounds, gestures, and items. And users actively share those pictures through social media. Collaboration with BTS in the early days of operation helped ZEPETO gain popularity. (It recorded a million shares on social media in a short period.)

 

 

ZEPETO專(zhuān)注如何在真實(shí)世界中合成3D角色，也提供使用角色的AR相機(jī)服務(wù)。在角色服務(wù)之前，AR相機(jī)功能已經(jīng)運(yùn)用于各大相機(jī)應(yīng)用中， 然而，當(dāng)與角色服務(wù)相結(jié)合時(shí)，它帶來(lái)了更強(qiáng)大的協(xié)同效應(yīng)。過(guò)去，動(dòng)物，面具和其他角色可以在臉上合成，但現(xiàn)在這些服務(wù)可以把看起來(lái)和用戶(hù)相像的avatar直接放在他們的臉上，給予用戶(hù)更強(qiáng)的差異化和沉浸感。

 

ZEPETO focuses on how 3D characters are synthesized on the real world, there are also services that provide AR cameras using avatars. AR camera function has been used in various camera applications before avatar service. However, when this function was combined with the avatar service, it brought more powerful synergy. In the pa17st, animals, masks, and other characters have been synthesized on their faces, but these services can now be used to put avatars resembling the user directly on their faces. This gives users a stronger sense of differentiation and immersion.

 

 

不止靜止圖像，AR相機(jī)還能識(shí)別用戶(hù)的實(shí)時(shí)面部表情，也可以在視頻上錄制。隨著技術(shù)的進(jìn)步，現(xiàn)在可以呈現(xiàn)更詳細(xì)和更真實(shí)的動(dòng)作，比如當(dāng)用戶(hù)說(shuō)話(huà)時(shí)，可以跟蹤嘴巴和舌頭的形狀。如果是目前正在開(kāi)發(fā)中的facebook AR 角色，它能夠在虛擬空間里通過(guò)聚集同伴的角色來(lái)進(jìn)行實(shí)時(shí)溝通與交流。除此之外，使用AR鏡頭還可以獲得更豐富的體驗(yàn)，就好像直接在太空中一樣。有了這種技術(shù)，角色服務(wù)在電信、游戲等各種領(lǐng)域幾乎有著無(wú)限的潛力。

 

The AR camera recognizes not only the still image but also the user's facial expression in real time, and can record on the video. As the technology advances, it is now possible to express even more detailed and realistic movements, such as being able to track the shape of the mouth and tongue while the user is speaking. In case of facebook VR avatar, which is currently under development, is able to communicate and interact in real time by gathering colleagues' avatars in a virtual space. In addition to this, Using VR lens allows for a more extended experience as if it were directly in the space. With this technology, avatar service has almost unlimited potential to be used in various fields such as telecommunication, game field.

 

 

在角色服務(wù)中最重要的部分是“我的房間” 。作為角色存在的用戶(hù)界面，它起到給予角色真實(shí)感的重要作用。然而不僅僅是作為背景圖像，它還起到補(bǔ)充角色的視覺(jué)風(fēng)格的作用。許多服務(wù)都添加室內(nèi)設(shè)計(jì)功能，它允許用戶(hù)直接購(gòu)買(mǎi)商品來(lái)裝飾房間，這也是該服務(wù)的主要盈利模式。用戶(hù)可以設(shè)計(jì)自己的房間與他們角色相配，訪問(wèn)他人的房間，交換信息和評(píng)價(jià)彼此的房間。

 

The most important element in avatar service is 'My Room'. My Room plays an important role in giving the avatar a sense of reality as a space where the avatar exists at the user interface point. However, it does not just function as a background image, but also complement the avatar's visual style. In many of the services, the interior design function is added to allow the user to purchase items and decorate the space directly, which is also a major profit model of the service. Users can design their own space to match their avatar style, visit other people's spaces, exchange messages, and evaluate each other's space.

 

 

 

 

ZEPETO的“我的房間”功能占據(jù)界面相當(dāng)大一部分。它有一個(gè)很大的視覺(jué)區(qū)域， 因此根據(jù)角色風(fēng)格和外觀來(lái)布置物品，可以更強(qiáng)烈地表達(dá)用戶(hù)的個(gè)性（像用于視覺(jué)補(bǔ)充的個(gè)人頁(yè)面一樣）。ZEPETO還有一個(gè)名為ZEPETO WORLD的附加交流空間，除了評(píng)論之外，沒(méi)有其他特別的可選功能。不過(guò)，它起到了訪問(wèn)其他用戶(hù)代表頁(yè)面的作用。

 

ZEPETO’s ‘my room’ function takes up a significant portion of the interface. It has a visually large area, so it can express the personality of the user more strongly by arranging additional items in accordance with the fashion and appearance of the avatar. (like a profile page for visual supplementation) But ZEPETO has an additional communication space called ZEPETO WORLD, so it does not provide any special playable functions other than comment functions. However, it functions as a representative page for accessing other users.

 

 

 

我的房間是LINE PLAY的主要功能之一，它在游戲中是角色的真實(shí)生存空間，與各種用戶(hù)購(gòu)買(mǎi)和布置的物品相互作用。用戶(hù)可以在其中通過(guò)任務(wù)獲得商品作為獎(jiǎng)勵(lì)，同時(shí)它也是知名品牌和名人合作活動(dòng)的地方。用于獲取可移動(dòng)的室內(nèi)裝飾品的Gacha系統(tǒng)是LINE PLAY最重要的盈利模式。

 

My Room is one of the main functions of LINE PLAY. It is the actual living space of the avatar in the game, and it is possible to interact with various objects purchased and arranged. In this space, the user can get the goods as rewards through the quests. It is also a space where collaboration with famous brands and celebrities is held. The Gacha system for getting adroable interior items is one the most important profit model of LINE PLAY.

 

 

有各種配件裝飾房間，為了特殊活動(dòng)（如圣誕節(jié)、情人節(jié)等）和合作（與時(shí)尚公司，名人等等）不斷增加特殊套裝。為讓用戶(hù)持續(xù)感興趣，它需要遵循趨勢(shì)和用戶(hù)的偏好，不斷地更新這部分的物品。

 

There are various accessories for decorating the room. Special package sets are continually added for special events (like Christmas, Valentine's Day, etc.) and collaborations(with fashion companies, celebrities, etc.). In order to keep users interested, it needs to constantly update items in this part, following trends and user's preferences.

 

 

創(chuàng)建自己的角色之后，你可以創(chuàng)建一套能用于社交媒體的表情貼紙。按一下按鈕，根據(jù)模板，超過(guò)10張表情貼紙就會(huì)自動(dòng)被創(chuàng)建。如果沒(méi)有你想要的，你可以在所提供的庫(kù)中通過(guò)組合各種視覺(jué)元素的方式去打造屬于你自己的獨(dú)一無(wú)二的表情貼紙。這些表情貼紙可以在各種平臺(tái)中自由使用，包括通信APP。比起其他普通的表情貼紙，使用與用戶(hù)相像的角色創(chuàng)作出來(lái)的表情貼紙有著與眾不同的魅力。

 

After created an own avatar, you can create a set of emoticons stickers that you can use in social media. At the click of a button, more than 10 stickers are automatically created according to the template. If there is no sticker you want, you can create your own unique stickers by combining various visual elements in the provided library. These stickers can be used freely on various platforms including messaging apps. A set of stickers made using avatars resembling users has a different charm than other common character stickers.

 

 

對(duì)于已創(chuàng)建出來(lái)的表情貼紙，多數(shù)服務(wù)只提供導(dǎo)出為圖像文件的功能。然而，某些服務(wù)，特別是SAMSUNG AR emoji 和 Apple Memoji , 可以通過(guò)在通信APP的操作系統(tǒng)中直接添加角色和表情貼紙來(lái)作為emoji鍵盤(pán)使用，因?yàn)樗呀?jīng)包含在操作系統(tǒng)本身當(dāng)中。（他們自己生產(chǎn)硬件）。在即時(shí)通信APP “Snapchat”的官方鏈接中，Bitmoji可以使用他們自己的貼紙。

 

Most services only provide the ability to export the stickers created as image files. However, some services, especially SAMSUNG AR emoji and Apple's Memoji, can be used by adding the avatar and sticker directly as additional emoji keyboard in the OS message app because the service is already included in the OS itself. (because they produce the hardware themselves.) Bitmoji can use its own stickers in the instant messenger app 'Snapchat' with the official linkage.

 

 

 

如果能在虛擬空間中過(guò)另一種生活會(huì)是什么樣？實(shí)際上，很多游戲服務(wù)都關(guān)注這些想法，尤其主要在美國(guó)和歐洲發(fā)展和服務(wù)的游戲。在這些游戲中，用戶(hù)擁有他們的角色和房子（或者必須買(mǎi)一塊土地），基于此，可以與其他用戶(hù)進(jìn)行社交，比如進(jìn)行聚會(huì)、游泳、會(huì)議等社會(huì)活動(dòng)，以及勞動(dòng)、貿(mào)易等經(jīng)濟(jì)活動(dòng)。比起簡(jiǎn)單的角色游戲，這些游戲更具多維性，但所有這些活動(dòng)都以代表用戶(hù)的角色為中心。

 

What if you could live another life in virtual space? In fact, there are many game services that focus more on these ideas. In particular, these types of games are developed and serviced mainly in the US and Europe. In the game, the user has his/her avatar and house (or must buy the land). Based on these, it is possible to have a kind of social life with a lot of other users. From social activities such as parties, swimming and meetings to various socio-economic activities such as labor and trade. It is more multidimensional than simple avatar game, but all of these activities are centered on avatar which represents the user.

 

 

在ZEPETO和LINE PLAY的情況下，基于空間聊天系統(tǒng)，用戶(hù)可以進(jìn)行簡(jiǎn)單的交際而不是使用角色進(jìn)行特定的活動(dòng)（它提供一些簡(jiǎn)單的姿勢(shì)和動(dòng)作來(lái)豐富聊天活動(dòng)）。ZEPETO WORLD仍處于初期階段，但服務(wù)提供者表示他們會(huì)持續(xù)擴(kuò)展該領(lǐng)域，比如在未來(lái)增加可以幾個(gè)人一起玩的游戲（事實(shí)上這部分每隔一段時(shí)間就會(huì)更新）

 

In the case of ZEPETO and LINE PLAY, you can do simple communication based on the chat system in the space rather than playing specific activities using an avatar. (It provides a few simple gestures and actions to enrich chat.) ZEPETO WORLD is still in its early stages. However, service provider announced that they will expand the area continuously such as by adding games that can be played by several people in the future. (Actually this part is being updated at frequent intervals).

 

 

 

角色是限于特定網(wǎng)站或游戲的服務(wù)。然而隨著智能手機(jī)的發(fā)展，3D形象的流行，以及兩大手機(jī)操作系統(tǒng)的安裝，角色服務(wù)似乎幾乎已經(jīng)完成了大眾流行和普及化的準(zhǔn)備， 現(xiàn)在更多的關(guān)注點(diǎn)集中在你可以用你的角色去做什么 ，而不僅僅是什么是角色。讓我們期待代替“我”在潛在無(wú)限的IT 虛擬現(xiàn)實(shí)中做更多的事情的“角色” 有更多無(wú)窮盡的革新與變化。

 

An avatar was a service that its use was limited to a specific site or a specific game. However, through the development of smart phones, popularity of 3D characters, and the installation in two biggest mobile OS, avatar services seem to almost completed preparations for popularization. Now, more attention will be focused on what you can do with your avatar, not just about what an avatar is. Let’s look forward to the endless transformation of avatars that can do many things instead of me in the potentially unlimited IT virtual reality.

 

感謝您閱讀到最后，敬請(qǐng)期待下一篇“用戶(hù)體驗(yàn)設(shè)計(jì)趨勢(shì)”。

 

Thank you for reading to the end, and the next report about UX design trend will be coming soon.

 

 

 

原文：https://isux.tencent.com/articles/isux-designreport-2019-part3.html